I started working in public relations years before I realized that’s what it was called. I was always the person who enjoyed figuring out how to get people to come to events. I had no fear about contacting the media or digging into a story to find the right people to interview to get the information I needed. Writing, planning, strategizing (I know it’s not a word, but it should be), building relationships with organizations and people, being on camera or radio, all of these came as naturally as breathing.
And they were fun for me. I liked calling printers and getting bids; got a kick out of analyzing advertisements for the obvious and hidden messages; loved figuring how to write a message so that it said exactly what I wanted it to. Hell, I even liked proofreading.
The thing is, all of it interested me. I wasn’t intimidated, didn’t think I couldn’t do it — I just went for whatever was needed and had a good time doing it.
Now, more than 30 years later, I’m still enjoying it. But something has happened to my profession. People equate it with “spin” and, believe me, spin is a negative word. Or . . . they think that PR is manipulative, fake and beneath them. Or they feel utterly overwhelmed by the need to do it.
Well . . . let me help.
I’m going to use this blog to write about public relations — as I see it — and eventually, I hope to take my posts and turn them in to an ebook that regular people — you, me, the guy down the street that has a store or the writer who wants to improve her sales — can use. Really use.
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